# New survey results highlight continued growth and power of podcasts in Canada

In addition to my role at TPX, I (Jeff Ulster) am also proud to be a co-publisher of the [Canadian Podcast Listener](https://www.canadianpodcastlistener.ca/) survey, now in its seventh year. This means I have the privilege of presenting new and exciting podcast research insights to different groups throughout the year.

Jeff Vidler of Signal Hill Insights and I were fortunate to be able to present some of the highlights of the survey to the [Association of Canadian Advertisers (ACA)](https://acaweb.ca/en/).

The ACA asked us to write a [blog post](https://acaweb.ca/en/2024/podcast-advertising-powerful-marketing-tool-canadian-brands/) for them about this year’s results, which included the following takeaways:

- **Continued Growth:** Podcast listenership in Canada is booming, with 36% tuning in monthly.
- **Ad Receptivity:** Unlike other platforms, podcast ads are seen as informative and trustworthy by listeners.
- **Targeting & Measurement:** Reach your ideal audience and meticulously track campaign performance for maximum impact.

[Read the blog post](https://acaweb.ca/en/2024/podcast-advertising-powerful-marketing-tool-canadian-brands/) for a deeper dive into these trends and their implications for brands. It's a must-read for anyone interested in the Canadian podcasting landscape!

Looking to leverage the power of podcast advertising for your brand? At TPX, we specialize in helping businesses create targeted, high-performing podcast ad campaigns. We can help you:

- Identify the right podcasts to reach your target audience.
- Craft compelling ad creative that resonates with listeners.
- Track your campaign's success and optimize for ROI.

Let's chat about your marketing goals! We'd be happy to discuss how TPX can help you unlock the potential of podcast advertising. [Reach out to us any time!](/content/contact/index.html)

### ABOUT TPX

The Podcast Exchange (TPX) is at the forefront of podcasting in Canada, offering tailored strategies and monetization solutions. With a team of seasoned professionals in media, advertising, and strategic planning, TPX is dedicated to delivering results and ROI, helping brands establish unique connections with their audiences through original podcast content.