# thepodcastexchange.ca > AI-optimized mirror of thepodcastexchange.ca containing 50 pages totalling 34,321 words of clean markdown content, structured data, and semantic HTML. Original source: https://thepodcastexchange.ca/. Last updated: 2026-06-12T12:18:15.318Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Connecting Brands with Canadian Podcast Listeners.](/content/site-root.html): The Canadian leader in podcast advertising. The Podcast Exchange identifies uniquely Canadian advertising opportunities by targeting the Canadian segment of the global podcast audience., The Canadian leader in podcast advertising. The Podcast Exchange identifies uniquely Canadian advertising opportunities by targeting the Canadian segment of the global podcast audience. (467 words) ## Articles & Blog Posts - [blog/2019/1/28/why-2019-is-a-big-year-for-podcast-measurement-5ylak.html](/content/blog/2019/1/28/why-2019-is-a-big-year-for-podcast-measurement-5ylak.html) (1 words) - [blog/backtoschool/index.html](/content/blog/backtoschool/index.html) (1 words) - [Five reasons podcasts are a perfect fit for holiday ad campaigns](/content/blog/podcastsholidayseason/index.html): Hollywood is on strike and there are no new scripted shows. Facebook and Instagram have blocked Canadian news. In today’s challenging media landscape, TPX presents smart solutions for advertisers planning their campaigns for Black Friday and the winter holidays., Hollywood is on strike and there are no new scripted shows. Facebook and Instagram have blocked Canadian news. In today’s challenging media landscape, TPX presents smart solutions for advertisers planning their campaigns for Black Friday and the winter holidays. (1,567 words) - [TPX launches programmatic advertising for premium podcasts](/content/blog/2020/7/4/tpx-launches-programmatic-advertising-for-premium-podcasts.html): Brands and agencies can now buy podcast ads programmatically, thanks to a new initiative by The Podcast Exchange that leverages Triton Digital’s award-winning technology. TPX’s programmatic service is available to buyers now, launching with premium domestic and international podcast publishers., Brands and agencies can now buy podcast ads programmatically, thanks to a new initiative by The Podcast Exchange that leverages Triton Digital’s award-winning technology. TPX’s programmatic service is available to buyers now, launching with premium domestic and international podcast publishers. (1,487 words) - [Why 2019 is a big year for podcast measurement](/content/blog/2019/1/28/why-2019-is-a-big-year-for-podcast-measurement/index.html): This three-part series about podcast measurement is intended to level-set knowledge for agencies, brands and other media industry types who are trying to get their heads around the opportunities and challenges in the world of podcast advertising. , This three-part series about podcast measurement is intended to level-set knowledge for agencies, brands and other media industry types who are trying to get their heads around the opportunities and challenges in the world of podcast advertising.  (1,441 words) - [Why Advertisers Are Starting to Open their Wallet for Podcasts](/content/blog/2019/7/31/why-advertisers-are-starting-to-open-their-wallet-for-podcasts.html): It’s a heady time to be in podcasting. The latest IAB/PwC Podcast Ad Revenue Study of the U.S. podcast industry estimates the 2018 ad revenue for podcasts was USD $479 million, a more than 400% increase from USD $107 million in 2015. Podcasting is poised to hit that mark or beat it. This guest blog , It’s a heady time to be in podcasting. The latest IAB/PwC Podcast Ad Revenue Study of the U.S. podcast industry estimates the 2018 ad revenue for podcasts was USD $479 million, a more than 400% increase from USD $107 million in 2015. Podcasting is poised to hit that mark or beat it. This guest blog post from researcher Jeff Vidler highlights the advantages - and challenges - of podcasting for advertisers. (935 words) - [Vibrant scene at Hot Docs Podcast Festival](/content/blog/2018/11/2/vibrant-scene-at-hot-docs-podcast-festival/index.html): It was great to see so many people sharing their passion and knowledge of podcasting this week in Toronto. The Hot Docs Podcast Festival, now in its third year, has attracted industry talent from across the country and the globe, as well as a loyal fan base of local listeners and aspiring indie podc, It was great to see so many people sharing their passion and knowledge of podcasting this week in Toronto. The Hot Docs Podcast Festival, now in its third year, has attracted industry talent from across the country and the globe, as well as a loyal fan base of local listeners and aspiring indie podcasters. (687 words) - [New podcast advertising marketplaces in Canada offer audience targeting capabilities](/content/blog/2020/1/19/new-canadian-podcast-advertising-marketplaces-offer-audience-targeting-capabilities.html): Agencies and brands in Canada can now work with The Podcast Exchange in new ways to target podcast listeners. Two leading podcast platforms - ART19 and Megaphone - are rolling out new marketplaces, exclusively represented by TPX in Canada, available now., Agencies and brands in Canada can now work with The Podcast Exchange in new ways to target podcast listeners. Two leading podcast platforms - ART19 and Megaphone - are rolling out new marketplaces, exclusively represented by TPX in Canada, available now. (862 words) - [Podcasting’s the word at events across Canada](/content/blog/2019/5/16/podcastings-the-word-at-events-across-canada/index.html): It’s been a busy spring in the world of podcast-related events. From grassroots festivals to industry committees, the podcasting buzz seems to be getting louder all across the country . TPX is proud to have been able to take part in several of these events of late., It’s been a busy spring in the world of podcast-related events. From grassroots festivals to industry committees, the podcasting buzz seems to be getting louder all across the country . TPX is proud to have been able to take part in several of these events of late. (811 words) - [Fall podcast update: Summits, upfronts and new launches](/content/blog/2020/9/21/fallpodcastupdate2020/index.html): As podcasting goes mainstream, it’s more important than ever to keep up with what's going on in the industry, and to understand what agencies can do to better serve their clients. Virtual events have replaced physical conferences, and while they’re a little less social, they do make things more acce, As podcasting goes mainstream, it’s more important than ever to keep up with what's going on in the industry, and to understand what agencies can do to better serve their clients. Virtual events have replaced physical conferences, and while they’re a little less social, they do make things more accessible (and cost-effective) for potential attendees, and they can provide valuable insights and opportunities. (760 words) - [Stingray investment marks new phase of growth for The Podcast Exchange](/content/blog/2020/3/11/stingray-investment-marks-new-phase-of-growth-for-the-podcast-exchange.html): It’s official - Stingray has acquired a 30% interest in The Podcast Exchange. This new partnership represents an exciting leap forward in the growth and development of the Canadian podcast industry in 2020., It’s official - Stingray has acquired a 30% interest in The Podcast Exchange. This new partnership represents an exciting leap forward in the growth and development of the Canadian podcast industry in 2020. (823 words) - [Attribution tracking a magic bullet for measuring podcast ad ROI](/content/blog/2020/9/21/podcastattributiontracking/index.html): Attribution tracking is the magic bullet that targets the often-asked "return on investment" question head-on. And while it doesn't provide all the answers, it's an extremely useful way of measuring conversion rates for podcast ad campaigns that are driving listeners to digital destination, Attribution tracking is the magic bullet that targets the often-asked "return on investment" question head-on. And while it doesn't provide all the answers, it's an extremely useful way of measuring conversion rates for podcast ad campaigns that are driving listeners to digital destinations. (956 words) - [Apple, Spotify roll out improved user experiences for podcast listeners](/content/blog/2019/6/25/apple-spotify-roll-out-improved-user-experiences-for-podcast-listeners.html): Two of the biggest names in the podcast distribution game have announced significant upgrades to their services. Apple and Spotify are offering some new features they’ll be rolling out to users in the near future. Some of them have already launched., Two of the biggest names in the podcast distribution game have announced significant upgrades to their services. Apple and Spotify are offering some new features they’ll be rolling out to users in the near future. Some of them have already launched. (804 words) - [New Research shows Podcasting delivers an attractive, growing listenership in Canada](/content/blog/2020/11/20/canadianpodcastlistener2020/index.html): New insights are now available from the 2020 Canadian Podcast Listener report - the most comprehensive annual survey about podcast listening behaviours in Canada. It's essential reading for anyone interested in understanding who listens to podcasts in Canada, what they listen to, why and how they li, New insights are now available from the 2020 Canadian Podcast Listener report - the most comprehensive annual survey about podcast listening behaviours in Canada. It's essential reading for anyone interested in understanding who listens to podcasts in Canada, what they listen to, why and how they listen, and how these patterns trend over time. (976 words) - [The Podcast Exchange - how the Canadian leader in podcast advertising can help](/content/blog/2019/2/10/the-podcast-exchange-how-the-canadian-leader-in-podcast-advertising-can-helpnbsp.html): At TPX, we live and breathe podcasts - that’s our entire focus. We are the biggest company of our kind in Canada, and we have relationships with premium publishers and industry leaders from around the globe., At TPX, we live and breathe podcasts - that’s our entire focus. We are the biggest company of our kind in Canada, and we have relationships with premium publishers and industry leaders from around the globe. (552 words) - [Growing Canadian podcast industry soaks up new insights](/content/blog/2019/11/19/growing-canadian-podcast-industry-soaks-up-new-insights.html): It’s been a very busy fall for the Canadian podcast industry. Festivals and conferences are attracting thousands of professionals and fans, and new podcast research is getting into the hands of publishers, agencies, aspiring pros and hobbyists., It’s been a very busy fall for the Canadian podcast industry. Festivals and conferences are attracting thousands of professionals and fans, and new podcast research is getting into the hands of publishers, agencies, aspiring pros and hobbyists. (743 words) - [Canadian podcast publishers and agencies collaborate to gain insights about growing industry](/content/blog/2019/3/29/canadian-podcast-publishers-and-agencies-collaborate-to-gain-insights-about-growing-industry.html): For the first time, major advertising agencies and media companies joined forces to exchange insights and questions about the emerging Canadian podcast industry. The  group gathered on March 21st to help shape the third annual Canadian Podcast Listener survey, which is going into the field , For the first time, major advertising agencies and media companies joined forces to exchange insights and questions about the emerging Canadian podcast industry. The  group gathered on March 21st to help shape the third annual Canadian Podcast Listener survey, which is going into the field in May. (442 words) - [RAIN Conference returns to Toronto with a focus on podcasting](/content/blog/2019/9/18/rain-conference-returns-to-toronto-with-a-focus-on-podcasting.html): The second annual RAIN Summit Canada returns to Toronto on Oct 16, 2019. The conference’s focus is on all things digital audio, with a significant chunk of the schedule devoted specifically to the podcast industry., The second annual RAIN Summit Canada returns to Toronto on Oct 16, 2019. The conference’s focus is on all things digital audio, with a significant chunk of the schedule devoted specifically to the podcast industry. (472 words) - [Five must-listen Canadian podcasts for the summer](/content/blog/mustlistencanadianpodcastssummer/index.html): Audio has proven to be a very popular companion as we head outdoors to take advantage of the season. With the Canada Day long weekend around the corner, it’s the perfect time to relax, soak in the sun and enjoy a much-needed breather, with TPX’s Top 5 “hottest” Canadian podcasts of the season., Audio has proven to be a very popular companion as we head outdoors to take advantage of the season. With the Canada Day long weekend around the corner, it’s the perfect time to relax, soak in the sun and enjoy a much-needed breather, with TPX’s Top 5 “hottest” Canadian podcasts of the season. (635 words) - [How to Listen to a Podcast](/content/blog/2020/3/24/how-to-listen-to-a-podcast/index.html): Step by step information on how to listen to a podcast via an app or on desktop., Step by step information on how to listen to a podcast via an app or on desktop. (259 words) - [blog/index.html](/content/blog/index.html) (1 words) - [New president, new era of growth for The Podcast Exchange](/content/blog/2021/5/6/tpxnewpresident/index.html): The Podcast Exchange is pleased to officially welcome Lina Kim aboard as the company's new President. Lina's appointment is one of several initiatives TPX has taken to further elevate its position as the leader in Canadian podcast advertising., The Podcast Exchange is pleased to officially welcome Lina Kim aboard as the company's new President. Lina's appointment is one of several initiatives TPX has taken to further elevate its position as the leader in Canadian podcast advertising. (499 words) - [Gwen O'Toole joins The Podcast Exchange as Director of Sales](/content/blog/2023/11/14/tpxnewdirectorofsales/index.html): The Podcast Exchange is pleased to welcome Gwen O'Toole aboard as the company's new Director of Sales. Prior to joining TPX, Gwen held the position of Digital Strategy Lead at Quebecor Media., The Podcast Exchange is pleased to welcome Gwen O'Toole aboard as the company's new Director of Sales. Prior to joining TPX, Gwen held the position of Digital Strategy Lead at Quebecor Media. (494 words) - [Navigating the Pricing Complexities of Podcasting Platforms for Agencies](/content/blog/2024/10/9/mastering-data-driven-podcast-advertising-jtdsn/index.html): Unlock the potential of your podcast advertising with data-driven insights. Discover how to optimize your ad placements, create compelling content, and maximize your return on investment. TPX is here to guide you through the complexities of podcast advertising, ensuring that every dollar you spend d, Unlock the potential of your podcast advertising with data-driven insights. Discover how to optimize your ad placements, create compelling content, and maximize your return on investment. TPX is here to guide you through the complexities of podcast advertising, ensuring that every dollar you spend delivers measurable results. Stay ahead in the evolving world of podcasting with our expert strategies and insights. (850 words) - [Score Big Savings on Podcast Ads This Black Friday!](/content/blog/blackfridaycybermondaypodcasts/index.html): If we've learned anything from this annual shopping frenzy that is Black Friday/Cyber Monday, it's that people love a good deal! In that spirit, TPX would like to offer special rates on volume deals to new bookings between now and the end of December, 2023., If we've learned anything from this annual shopping frenzy that is Black Friday/Cyber Monday, it's that people love a good deal! In that spirit, TPX would like to offer special rates on volume deals to new bookings between now and the end of December, 2023. (601 words) - [The Attention Economy: Why Podcasts Lead the Way](/content/blog/2024/5/29/the-attention-economy-why-podcasts-lead-the-way/index.html): Understanding the attention economy is key to navigating today's media landscape. This article delves into why podcasts excel at capturing high-quality attention and offers strategies for marketers to leverage this powerful medium. Discover how to make the most of podcast advertising in an era where, Understanding the attention economy is key to navigating today's media landscape. This article delves into why podcasts excel at capturing high-quality attention and offers strategies for marketers to leverage this powerful medium. Discover how to make the most of podcast advertising in an era where attention is the most valuable commodity. (733 words) - [Boost Your ROI: Mastering Data-Driven Podcast Advertising](/content/blog/2024/9/9/mastering-data-driven-podcast-advertising/index.html): Unlock the potential of your podcast advertising with data-driven insights. Discover how to optimize your ad placements, create compelling content, and maximize your return on investment. TPX is here to guide you through the complexities of podcast advertising, ensuring that every dollar you spend d, Unlock the potential of your podcast advertising with data-driven insights. Discover how to optimize your ad placements, create compelling content, and maximize your return on investment. TPX is here to guide you through the complexities of podcast advertising, ensuring that every dollar you spend delivers measurable results. Stay ahead in the evolving world of podcasting with our expert strategies and insights. (1,008 words) - [Emerging Trends in Podcasting for 2025](/content/blog/2024/8/1/emerging-trends-in-podcasting-for-2025/index.html): Uncover the key podcasting trends set to dominate 2025 and discover how they can revolutionize your advertising strategy. From AI-driven personalization and cutting-edge analytics to immersive content and inclusive storytelling, these insights will help you stay ahead of the curve in the dynamic wor, Uncover the key podcasting trends set to dominate 2025 and discover how they can revolutionize your advertising strategy. From AI-driven personalization and cutting-edge analytics to immersive content and inclusive storytelling, these insights will help you stay ahead of the curve in the dynamic world of podcasting. (873 words) - [On Target: How Podcasts Nail Hyper-Targeting](/content/blog/2024/6/5/how-podcasts-nail-hyper-targeting/index.html): Delve into how podcast advertising excels at hyper-targeted audience reach, offering unique insights into engaging highly specific listener segments. Discover strategies that harness this potential, providing advertisers with a powerful tool to maximize their impact in a nuanced media landscape., Delve into how podcast advertising excels at hyper-targeted audience reach, offering unique insights into engaging highly specific listener segments. Discover strategies that harness this potential, providing advertisers with a powerful tool to maximize their impact in a nuanced media landscape. (560 words) - [Why Summer is the Perfect Time to Plan Your Back-to-School Podcast Ads](/content/blog/2024/6/26/time-to-plan-your-back-to-school-podcast-ads/index.html): Discover how podcast advertising can effectively connect with parents and students during the back-to-school season. Learn strategies to craft compelling ads that resonate and drive results., Discover how podcast advertising can effectively connect with parents and students during the back-to-school season. Learn strategies to craft compelling ads that resonate and drive results. (685 words) - [Storytelling: The Heart of Effective Podcast Advertising](/content/blog/2024/7/4/storytelling-the-heart-of-effective-podcast-advertising.html): From ancient campfires to modern media, storytelling has always connected us. Discover how this timeless art form transforms podcast advertising, making it more engaging and memorable. Learn strategies to harness the power of storytelling in your podcast ads., From ancient campfires to modern media, storytelling has always connected us. Discover how this timeless art form transforms podcast advertising, making it more engaging and memorable. Learn strategies to harness the power of storytelling in your podcast ads. (742 words) - [The Power of Connection: The Host and Listener Relationship](/content/blog/2024/5/21/the-host-listener-relationship/index.html): Explore how the authentic connections between podcast hosts and their listeners transform advertising effectiveness. Dive into our discussion on trust, loyalty, and engagement that makes podcast ads uniquely compelling. Discover why these genuine interactions are not just heard, but embraced by audi, Explore how the authentic connections between podcast hosts and their listeners transform advertising effectiveness. Dive into our discussion on trust, loyalty, and engagement that makes podcast ads uniquely compelling. Discover why these genuine interactions are not just heard, but embraced by audiences. (701 words) - [Tuning Into the Future: The Transformative Power of Podcast Advertising](/content/blog/2024/5/14/tuning-into-the-future/index.html): Three months into leading The Podcast Exchange, I'm discovering the transformative power of podcasts in connecting brands with listeners. Join me as we delve into the dynamic world of podcast advertising and uncover its potential to reshape the advertising landscape., Three months into leading The Podcast Exchange, I'm discovering the transformative power of podcasts in connecting brands with listeners. Join me as we delve into the dynamic world of podcast advertising and uncover its potential to reshape the advertising landscape. (663 words) - [The Power of Standards in Podcast Advertising](/content/blog/2024/6/12/power-of-standards-in-podcast-advertising/index.html): Discover the crucial role of advertising standards in the podcast industry and how embracing these principles can enhance transparency, reliability, and trust in podcast advertising., Discover the crucial role of advertising standards in the podcast industry and how embracing these principles can enhance transparency, reliability, and trust in podcast advertising. (599 words) - [Empowering SMBs and Mid-Sized Enterprises: The Impact of Podcast Advertising](/content/blog/2024/7/17/smbs-and-mid-sized-enterprises/index.html): Discover how podcast advertising can empower small and medium-sized businesses to grow their reach and drive sales. Learn practical strategies and insights to maximize the impact of your podcast ads., Discover how podcast advertising can empower small and medium-sized businesses to grow their reach and drive sales. Learn practical strategies and insights to maximize the impact of your podcast ads. (868 words) - [Seasonal Surge: How to Leverage Podcast Advertising During Summer Months](/content/blog/2024/6/19/how-to-leverage-podcast-advertising-during-summer-months.html): Explore how to leverage podcast advertising during the summer months to engage with listeners more effectively. Learn strategies to align your ads with seasonal trends and capitalize on increased mobility and flexibility., Explore how to leverage podcast advertising during the summer months to engage with listeners more effectively. Learn strategies to align your ads with seasonal trends and capitalize on increased mobility and flexibility. (732 words) - [Extending podcasting's special relationship with listeners with engaging ads](/content/blog/2024/6/14/extendpodcastrelationshiptoads/index.html): A new study offers some good news - podcast listeners are very receptive to brand messages, and they're also pretty happy overall with the ad experience they're currently getting. But if we want to maintain this very special relationship between podcasts, hosts, brands and listeners, it's important , A new study offers some good news - podcast listeners are very receptive to brand messages, and they're also pretty happy overall with the ad experience they're currently getting. But if we want to maintain this very special relationship between podcasts, hosts, brands and listeners, it's important to understand and respect listener expectations. (523 words) - [New survey results highlight continued growth and power of podcasts in Canada](/content/blog/2024/03/08/acacpl/index.html): TPX’s Jeff Ulster, along with Jeff Vidler of Signal Hill Insights, presented some of the highlights of the 2023 Canadian Podcast Listener survey to the Association of Canadian Advertisers (ACA). Read about some of the key takeaways!, TPX’s Jeff Ulster, along with Jeff Vidler of Signal Hill Insights, presented some of the highlights of the 2023 Canadian Podcast Listener survey to the Association of Canadian Advertisers (ACA). Read about some of the key takeaways! (420 words) - [Pary Bell Appointed CEO of The Podcast Exchange](/content/blog/2024/02/20/tpxnewceo/index.html): The Podcast Exchange (TPX) is delighted to announce the appointment of Pary Bell as its new CEO. Pary brings more than two decades of leadership excellence in the digital media industry, having significantly contributed to the growth and digital evolution of several key players, including Eyereturn , The Podcast Exchange (TPX) is delighted to announce the appointment of Pary Bell as its new CEO. Pary brings more than two decades of leadership excellence in the digital media industry, having significantly contributed to the growth and digital evolution of several key players, including Eyereturn Marketing, Torstar Corporation and Rogers Sports & Media. (442 words) - [Why do Podcasts Capture Hearts but Not Budgets?](/content/blog/2024/12/12/why-do-podcasts-capture-hearts-but-not-budgets/index.html): Podcasts are one of the most beloved forms of media today, with unmatched engagement and influence. Yet, when it comes to media spend, podcast advertising often gets sidelined. Why is that? In this article, we explore the reasons behind this disconnect and how brands can embrace podcasting as a vita, Podcasts are one of the most beloved forms of media today, with unmatched engagement and influence. Yet, when it comes to media spend, podcast advertising often gets sidelined. Why is that? In this article, we explore the reasons behind this disconnect and how brands can embrace podcasting as a vital part of their marketing strategy. (881 words) - [BBC Studios announces partnership with The Podcast Exchange to represent BBC podcasts to advertising market in Canada](/content/blog/bbc/index.html): TPX represents BBC Podcasts in Canada, offering brands and agencies, TPX represents BBC Podcasts in Canada, offering brands and agencies (637 words) - [TPX Announces Partnership with Magellan AI to Strengthen Podcast Advertising Intelligence in Canada](/content/blog/2026/5/16/tpx-announces-partnership-with-magellan-ai-to-strengthen-podcast-advertising-intelligence-in-canada.html): TPX is pleased to announce a new partnership with Magellan AI, a leading podcast advertising intelligence and attribution platform. Through the partnership, TPX will leverage Magellan AI’s media planning, attribution, verification, and competitive intelligence tools to deliver deeper campaign insigh, TPX is pleased to announce a new partnership with Magellan AI, a leading podcast advertising intelligence and attribution platform. Through the partnership, TPX will leverage Magellan AI’s media planning, attribution, verification, and competitive intelligence tools to deliver deeper campaign insights and enhanced strategic support for advertisers, agencies, and publishing partners across Canada. (169 words) - [The Podcast Exchange Joins Native Touch to Accelerate Canadian Podcast Advertising Growth](/content/blog/nativetouchacquisition/index.html): The Podcast Exchange (TPX), a leading full-service podcast advertising network in Canada, has been acquired by independent digital media advertising company Native Touch. The acquisition marks a pivotal moment for TPX as it enters a new phase of stability and growth at a time when Canadian podcast l, The Podcast Exchange (TPX), a leading full-service podcast advertising network in Canada, has been acquired by independent digital media advertising company Native Touch. The acquisition marks a pivotal moment for TPX as it enters a new phase of stability and growth at a time when Canadian podcast listening is becoming increasingly popular. (558 words) - [Welcome to the TPX team, Thrass!](/content/blog/2026/5/19/welcome-to-the-tpx-team-thrass/index.html): TPX adds Director of New Business Development, Thrassos Vryonides, to the team. The Podcast Exchange (TPX) is an independent leader in podcast advertising in Canada., TPX adds Director of New Business Development, Thrassos Vryonides, to the team. The Podcast Exchange (TPX) is an independent leader in podcast advertising in Canada. (175 words) - [Why Podcast Frequency May Be Killing Your ROI](/content/blog/q4-2025-podscribe-performance-benchmark-ppb-report/index.html): The key indicator is Net New Reach (NNR): the percentage of listeners hearing your ad for the very first time. When NNR goes up, performance follows. Approximately 72-73% of advertisers saw strong CPA improvements as NNR increased, and 60% saw a positive lift in conversion rates. The Podcast Exchan, The key indicator is Net New Reach (NNR): the percentage of listeners hearing your ad for the very first time. When NNR goes up, performance follows. Approximately 72-73% of advertisers saw strong CPA improvements as NNR increased, and 60% saw a positive lift in conversion rates. The Podcast Exchange (TPX) is an independent leader in podcast advertising in Canada. (402 words) - [TPX Is Proud To Announce The Promotion of Stephane Hood](/content/blog/2026/5/19/exciting-news-for-tpx-and-the-promotion-of-stephane-hood.html): Stephane Hood was promoted to Campaign Operations Manager at TPX, elevating the team at TPX for podcast advertising campaigns in Canada., Stephane Hood was promoted to Campaign Operations Manager at TPX, elevating the team at TPX for podcast advertising campaigns in Canada. (210 words) - [TPX Partners with Sounds Profitable to Support Podcast Advertising Growth in Canada](/content/blog/soundsprofitable/index.html): The Podcast Exchange (TPX) is proud to announce a new partnership with Sounds Profitable, the leading trade organization focused on advancing the podcast industry through research, education, and thought leadership. The Podcast Exchange (TPX) is an independent leader in podcast advertising in Canada, The Podcast Exchange (TPX) is proud to announce a new partnership with Sounds Profitable, the leading trade organization focused on advancing the podcast industry through research, education, and thought leadership. The Podcast Exchange (TPX) is an independent leader in podcast advertising in Canada. (156 words) - [Blog Posts](/content/sitemap-xml.html) (3,236 words) - [Giulia Demasi joins TPX as Account Executive](/content/blog/2026/5/19/f9xxron7jso4vxwv6167z3evk6kipz/index.html): TPX adds Giulia Demasi to the team as Account Executive. TPX is an independent leader in podcast advertising in Canada., TPX adds Giulia Demasi to the team as Account Executive. TPX is an independent leader in podcast advertising in Canada. (222 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives